Is it hot? This is the question that solely dictates the purchasing will of customers for products that are defined to be more of a want than of need. Whether it is for the smallest laptop notebook, the coolest gaming console, the most advanced digital SLR, the newest model of smart phone, the hippest mp3 player, the high level of “hotness” is the major deciding factor that can persuade customers to buy lavish products.

Many consumers always want to keep up with the fast-changing market trends especially on technological gadgets. The high-speed of developing new and better performing gadgets requires techie and trendy people to constantly change their gadget wardrobe. This requires a good amount of money to be spent on being updated and consumers are willing to spend that much knowing that they have bought fashion and technology that will make them an envy to their circle of friends. Therefore, a challenge for businesses and a profitable way towards success is by having the skill to find, grasp, and make the most out of the opportunities created by technological craze.

Technological fashion is very prominent these days especially with the appearance of products that make everything easier and more fun from online gaming, communicating, chilling with music or expressing oneself through photographs. These technological fabulous finds spread across different age brackets, gender, race and belief. Of course, these technological obsessions are neither good nor bad; they are just what are perceived to be hot on a particular period time.